About Roll-Up Our story began on the vibrant streets of Thailand, where colorful markets buzzed with life and the irresistible aroma of street food filled the air. But amidst it all, something truly unique caught our attention, ice cream being crafted on an icy cold plate, chopped, swirled, and rolled into perfect little scrolls of creamy goodness right before our eyes. The moment we took that first bite, we knew it wasn’t just dessert, it was an experience. The freshness, the texture, the burst of flavor, it was love at first roll. But we didn’t stop there. Driven by curiosity (and an insatiable sweet tooth), we joined a small local ice cream shop in Thailand, learning the craft from the very people who perfected it. We uncovered the secrets behind the smoothest textures, boldest flavors, and the artistry that turns simple ingredients into a spectacular treat. Why Roll-Up? When we returned to the UK, we brought more than just memories, we brought a mission: to create the most premium, authentic rolled ice cream experience the UK has ever seen. At Roll-Up, every roll tells a story. We don’t just make ice cream; we perform it. Watch as fresh ingredients transform right before your eyes, chopped, mixed, and rolled with precision and flair. But it’s not just about the show, it’s about what’s inside. That’s why we use 100% natural, organic ingredients, sourced with care to deliver the creamiest textures and boldest flavors without any artificial additives. Whether you’re strolling through a summer festival, hanging out with friends, or treating yourself after a long day, Roll-Up is more than dessert, it’s an experience you’ll crave again and again.